About Us

Morgan Krueger

store owner

Hi there! First of all thanks for popping on over and checking out our boutique, we are SO excited to have you here!My name is Morgan Krueger, Owner of Fray Boutique and stylist with a degree in Fashion Marketing. This is my hubby, Boe Krueger, my creative partner and the guy who brings all my ideas to life. We are newly weds, who love being creative and are always ready to take on new projects together, like our new boutique. Plus we LOVE ice cream, can it get any better than that?!For as far as I can remember, fashion has always been a passion of mine. Thinking of it only as a dream for several years and now it becoming a reality!The name Fray came to mind when thinking of what my business was all about and how I loved making others feel great about themselves. When I think of Fray its worn edges, with a relaxed style, it’s fun, outgoing, bohemian, and ALL about the details. The women that walk into my store can be any age looking for a fun top, a new accessory, or maybe even a gift not looking to spend a fortune but want a unique item they won’t find anywhere else.I am so excited to be apart of downtown Oconomowoc and share with you a love and passion of mine and to make women feel great about themselves again! Thanks for stopping by!



132 E Wisconsin Avenue, Oconomowoc, WI 53066


Monday- Friday 10-6pm

Saturday 10-5pm

Sunday 12-4pm