The Fray way
Fray is all in the details and we hope you feel that when stepping into our two shops. From the decor to the pieces that are hand picked to fill our racks, it’s always ALL in the details.
hi there!
First of all thanks for popping on over and checking out our boutiques, we are SO excited to have you here!
My name is Morgan Krueger, Owner of Fray Boutique & Fray Babes located in downtown Oconomowoc, WI in beautiful lake country.
This is my hubby, Boe Krueger, my creative partner and the guy who brings all my ideas to life. We have been married for 6 years with 3 beautiful children who are our world. We love being creative together and are always ready to take on new projects, like our two boutiques. We are suckers for good ice cream & dreaming up new projects. We also own a carpentry company called Knot & Grain Carpentry, where Boe is the Lead Carpenter & General Contractor, so we are always on the lookout for fun new clients to work with or for a new project for ourselves.
For as long as I can remember,
fashion has always been a passion of mine.
Thinking of it only as a dream for several years and now it is a reality! When I think of Fray its worn edges, with a relaxed style, it’s fun, outgoing, bohemian, and ALL about the details.
The women that walk into my store can be any age looking for a fun top, a new accessory, or maybe even a gift that is unique and won’t be found anywhere else.
As for Fray Babes, it's all about our littles! Adding timeless, quality pieces that can be handed down that will stand the test of time! The pieces you will find at Babes are unique & special, with soft neutral tones.
SHOP THE FRAY WAY
Whether picking something up for your little or yourself, crafting a baby shower gift or gift for a friend, or just coming in to one of our Fray shops to feel inspired, we hope you leave feeling all that our shops are!
We can’t wait to shop with you!